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 *All analytics reflect data from my clients' content. These numbers do not include saved pins from others. 
Data is from 2021. Analytics prior to 2021 were calculated differently and don't represent the current trends. 

It's important to understand a few things about Pinterest analytics:

  • Pinterest can be slow to grow, often taking a couple months before seeing noticeable traction.

  • Certain niches perform better than others, and while these graphics show what is possible, that does not mean your niche will perform the same as others.

  • Pinterest changed the way analytics are calculated in 2021 as well as how pins are distributed to users. You could expect wide variations in numbers from previous years as well as from January 2021 until now.

If you have questions about analytics and your niche, you can email them here:


New Account Reach

This is a sample of a brand new account I created and manage for a client in a very competitive niche. The majority of these pins are standard, clickable pins, not idea pins.

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New Account Traffic

This is sample of a brand new account I created and is a prime example of how a well optimize account can perform  once it gains traction. 

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Established Account Takeover

This is an account I acquired that is over a year old. There were lots of views but few outbound clicks. The conversion ratio of impressions to outbound clicks improved dramatically after optimizing the account and implementing a new interest targeting strategy. 
Before: 181,055 Impressions : 223 Outbound Clicks
After: 31,714 Impressions : 317 Outbound Clicks

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Shopify Account

I optimized this account and applied for the Verified Merchant status and suddenly the account skyrocketed from very few clicks to over 450 clicks. It goes to show what good SEO and utilizing the right Pinterest features can do.

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